TEEKAMPAGNE
The corporate design of TEEKAMPAGNE is not based on competition in supermarkets, as the products are largely sold online. The struggle for attention is no longer necessary and the tea campaign can therefore set other priorities: The focus is on intelligent and clear information allocation. At the same time, the typographic details create a balancing act between entrepreneurial pragmatism and the emotion and tradition of drinking tea. The brand values ​​of the tea campaign are conveyed across all media: simplicity, transparency, sustainability and quality.